This Problem is a BIG one!
Brewers, Retailers, and Distributors are significantly disconnected from Consumer purchase behavior.
Worldwide, there are billions of daily transactions that are not being captured and utilized. Think about how many existing tap handles that are "dumb," literally pouring beer without capturing any useful information for those who make, market, and sell it.
Imagine trying to forecast production, plan marketing campaigns, or make development decisions based upon a "best estimate"?
Unfortunately, this is the current business state for almost all Brewers, Retailers, and Distributors. Decisions are being made without current and accurate data, putting millions of dollars in jeopardy.