Thanks to James Fellowes, Chief Commercial Officer & Global Beer Lead at The IWSR, for the shout out in his recent LinkedIn article.
"Several companies have introduced innovations to draught systems that provide businesses with helpful analytics. TAPP is a cloud-based battery-powered smart tap handle that can track beer sales in real-time and report the timestamped data back to beermakers. The system also has options for consumer interaction, either through their smartphones or through screens in the bars."